Meet Vaibhav Rawat
Welcome to Vaiblog.com! I’m a passionate & results-driven digital marketer with an MSc in International Marketing Management from the University of Leeds. I specialize in SEO, PPC, content marketing, and brand strategy, helping businesses grow through data-driven insights & creative campaigns.
Explore My PortfolioMy Digital Marketing Expertise
SEO Optimization
Boosting rankings and organic visibility for long-term results.
Pay-Per-Click (PPC)
High-converting ad strategies to maximize ROI.
Social Media Strategy
Creating engaging content and growing brand presence.
Web Development
Building SEO-optimized, high-performing websites.
Content Marketing
Developing valuable content to drive customer engagement.
Data Analytics
Interpreting key data to refine marketing strategies.
Tools & Software I Use
Adobe Photoshop
Figma
Adobe InDesign
Canva
Final Cut Pro
Logic Pro
HubSpot
WordPress
Shopify
Magento
Microsoft 365
Google Ads
Instagram Post Designs & Product Visuals
As part of my digital marketing role, I designed visually appealing marketing visuals to enhance brand identity and market visibility. Using Adobe Illustrator & Photoshop, I developed clean & modern designs, integrating minimalist elements to align with the brand’s commitment to quality.
Instagram Post Designs
Product Design & Marketing Visuals
Social Media Campaign – Product Listed on India’s Biggest Delivery App
Creative Marketing Visual
Branding Concept
Marketing Graphic
SEO Optimization: Driving Results with Data-Driven Strategies
In today’s digital landscape, search engine optimization (SEO) is crucial for enhancing visibility and driving organic traffic. My expertise in SEO strategy has consistently delivered measurable results, as showcased in the example below.
Featured Achievement: Securing #1 Google Ranking
Entry-Level Job Challenges
Google.com
#1
My SEO Approach
- Keyword Research: Identifying relevant, high-volume, and low-competition keywords.
- Content Optimization: Crafting engaging and informative content optimized for search intent.
- Technical SEO: Ensuring fast load times, mobile responsiveness, and proper indexing.
- Performance Monitoring: Utilizing Google Analytics, AHREFS, and Moz Pro to track rankings.
PPC Campaign Performance
Optimizing PPC: 12K+ Clicks & ₹73K Ad Spend Efficiency at Ahinsa Flour Mill Pvt. Ltd. In this case study, I showcase my expertise in Google Ads by optimizing a paid advertising campaign that generated 12,687+ clicks and 137K impressions, with an efficient CPC of ₹5.80. This project demonstrates my ability to reduce costs, improve conversions, and increase brand visibility through data-driven PPC strategies.
Key Campaign Metrics
Impressions
Clicks
Ad Spend
Cost Per Click
Objectives of the Campaign
- Increase website traffic and engagement through targeted paid advertising.
- Optimize ad spend by reducing Cost Per Click (CPC).
- Improve conversion rates by refining audience targeting and ad creatives.
- A/B Testing: Testing multiple ad variations to identify top-performing creatives.
🎬 Video Content Showcase
Explore my creative video projects, where I handle the entire production workflow—from concept to editing. Using professional techniques & software, I create videos that tell compelling stories & enhance brand identity.
Web Development Projects
Developed a fully functional, user-friendly e-commerce catalog website for Samit Med Cure, a leading provider of medical supplies and pharmaceutical products.
Key Features
Responsive Design
for Better Rankings
(Analytics, Security)
Product Catalog
Consistency & UX
🔥 Meme Marketing
These videos showcase my university event promotions through fun and engaging meme-style video editing for social media promotions.
🎨 Event Posters
These are the event posters that I designed as a Social Media Coordinator in my Bachelor’s at Prestige Institute of Management, Indore.
🎵 Personal Creative Projects
As a musician, singer, and producer, I take a holistic approach—creating not just music but also the visuals and promotional content. My work reflects a passion for authentic storytelling and creative expression.
🎶 Badal Gaya
“Badal Gaya” is an original Hindi song that I wrote, composed, and produced. This project highlights my role as a musician, lyricist, and producer, along with my skills in video production and visual design. The song explores themes of change and nostalgia, resonating with universal experiences of transformation and memory.
