About Vaibhav

Digital marketer.
Data-driven. Results-focused.

CIM Associate Member (ACIM) · MSc University of Leeds · Birmingham, UK.

Vaibhav Rawat
ACIM
Chartered Institute of Marketing
Who I Am

Hi, I'm Vaibhav Rawat.

Originally from Madhya Pradesh, India, now based in Birmingham, UK. I'm a Digital Marketing & E-commerce Specialist and CIM Associate Member (ACIM) with an MSc in International Marketing Management from the University of Leeds.

At Direct Channel Support Systems Ltd I own a £80k–100k paid media budget, lead SEO across 2,000+ product SKUs, and contributed to a 23.9% year-on-year revenue increase in 2025.

Currently BasedBirmingham, UK
Current RoleDigital Marketing & E-commerce Specialist
CIM StatusAssociate Member (ACIM)
EducationMSc, University of Leeds
UndergraduateBBA, Prestige Institute, Indore
CompanyDirect Channel Support Systems
Work With Me Read My Story
Skills & Tools

What I bring to every project.

📈

Paid Advertising

Google AdsMeta AdsMicrosoft Ads (Bing)LinkedIn AdsGoogle Merchant CenterAdvantage+ CatalogueDynamic Remarketing
🔍

SEO & Analytics

SEMrushScreaming FrogMoz ProGA4Search ConsoleTableauStructured Data
🤖

AI & Automation

AI Chatbot ImplementationSocial Media AIWorkflow AutomationContent Automation
✉️

Email Marketing

BravoHubSpotKlaviyoMailchimpSegmentationAutomated Flows
🛒

E-Commerce

WooCommerceShopifyMagentoAmazon Seller CentralA+ ContentCROOrderWise
🎨

Creative & Content

Adobe Creative SuiteCanvaFinal Cut ProLogic ProVideo EditingContent Strategy
Work Experience

A career built on results.

Mar 2025 – Present
Digital Marketing & E-commerce Specialist
Direct Channel Support Systems Ltd · Birmingham, UK

Own and manage a £80k–100k annual paid media budget across Google Ads, Microsoft Advertising and Meta Ads in a B2B industrial e-commerce environment. Delivered 21x ROAS on Google Ads and 27x ROAS on Bing Ads. Lead SEO across 2,000+ SKUs, manage Amazon Seller Central, run all social channels with AI automation, manage email marketing via Bravo, and implemented an AI chatbot on WooCommerce — contributing to a 23.9% YoY revenue increase in 2025.

21x Google ROAS · 27x Bing ROAS · 23.9% Revenue Growth
Aug – Oct 2024
Freelance Digital Marketing Consultant
Samit Med Cure · Healthcare E-commerce

Built a full WooCommerce platform from scratch with 300+ SEO-optimised product listings. Grew organic traffic by 20% and customer engagement by 15% via Klaviyo email campaigns.

20% Organic Traffic · 15% Engagement
Oct 2023 – Jun 2024
Amazon Associate
Amazon · United Kingdom

Managed warehouse and fulfilment operations for Amazon UK. Gained deep understanding of UK e-commerce logistics and Amazon marketplace dynamics.

Nov 2021 – Jun 2022
Digital Marketing Executive
Ahinsa Flour Mill Pvt. Ltd. · India

Delivered 35% organic traffic growth and 15% inbound lead increase. Improved PPC ROI by 25%, achieved 18% CTR uplift through Canva creatives, and grew Mailchimp email engagement by 20%.

35% Traffic · 25% ROI · 18% CTR
Aug – Oct 2021
Social Media Intern
INGLU Global · India

Generated qualified leads across LinkedIn, Instagram and Facebook through targeted organic outreach. Content strategies increased brand engagement by 18%.

18% Brand Engagement
Education

Academic roots.

Mar 2026 – Present

Associate Member (ACIM)

Chartered Institute of Marketing (CIM)

Professional CIM membership recognising expertise in digital marketing, brand strategy and commercial impact.

2022 – 2023

MSc International Marketing Management

University of Leeds · United Kingdom

Marketing Analytics, Digital Marketing, Marketing Strategy, Marketing Communications. Dissertation: influencer marketing across culturally diverse settings.

2018 – 2021

BBA: Bachelor of Business Administration

Prestige Institute of Management, Indore · India

Business Finance, Marketing Management, Business Accounting, Human Resource Management.

Certifications

Always learning.

Analytics in MarketingChartered Institute of Marketing · Apr 2026
Navigating On-Page & Technical SEOSEMrush Academy · Dec 2024
Google Analytics CertificationGoogle Digital Academy · Nov 2024
Email Marketing CertifiedHubSpot Academy · Apr 2024
SEO CertificationHubSpot Academy · Apr 2024
Mobile Marketing OptimisationCoursera · Sep 2022
Marketing Tools: Social MediaLinkedIn Learning · Aug 2022
Google Analytics for BeginnersGoogle · Mar 2022
Instagram MarketingUdemy · Apr 2020
Basics of Digital MarketingSWAYAM MHRD · Dec 2019
What Clients Say

Results speak louder.

★★★★★
Vaibhav's digital marketing strategies significantly boosted our healthcare brand awareness. His SEO expertise and WooCommerce execution were exactly what we needed.
Ashish
Director, Samit Med Cure
★★★★★
Working with Vaibhav transformed our online presence. His content and SEO skills helped us scale our business in ways we hadn't imagined.
Sachit Jain
Director, Ahinsa Flour Mill
★★★★★
Vaibhav has an excellent grasp of digital marketing. He improved our branding and sales strategy considerably within a very short timeframe.
Pankaj Gupta
Director, Krishna Stainless India
Let's Connect

Ready to work together?

Based in Birmingham, UK. Let's talk about your project.