Paid advertising
Google AdsMicrosoft AdsMeta Ads
LinkedIn AdsMerchant CenterAdvantage+
Performance MaxDynamic remarketing
A/B testingBudget management
ROI optimisation
About
Marketer by training,
Marketer by training,
operator by habit.
CIM Associate Member · MSc International Marketing Management, University of Leeds · Birmingham, UK.
ACIMChartered Institute of Marketing
Who I am
Hi, I'm Vaibhav.
Originally from Madhya Pradesh, India, now based in Birmingham, UK. I work as a Digital Marketing & E-commerce Specialist, I hold an MSc in International Marketing Management from the University of Leeds, and I am an Associate Member of the Chartered Institute of Marketing.
At Direct Channel Support Systems Ltd I own an £80k to 100k paid media budget across Google, Microsoft and Meta, lead SEO across 2,000+ product SKUs, run Amazon Seller Central, lead the onboarding of new internal brands onto the e-commerce platform, manage email through Brevo and built the AI chatbot sitting on our WooCommerce store. In 2025 that work contributed to a 23.9% year-on-year revenue increase.
I like the parts of this job that other people find boring: feed hygiene, negative keywords, internal linking, naming conventions. That is usually where the compounding lives.
- Based in
- Birmingham, UK
- Current role
- Digital Marketing & E-commerce Specialist
- CIM status
- Associate Member (ACIM)
- Education
- MSc International Marketing Management, University of Leeds
- Undergraduate
- BBA, Prestige Institute of Management and Research, Indore
- Company
- Direct Channel Support Systems
Skills & tools
The stack I actually
The stack I actually
work in.
Not a list of everything I have opened once. These are the tools I use in a normal week.
SEO & analytics
SEMrushScreaming FrogMoz Pro
GA4Search ConsoleLooker Studio
TableauStructured data
Performance reporting
AI & automation
AI chatbot implementation & trainingSocial media AI
Workflow automationContent automation
Email & CRM
BrevoHubSpotKlaviyo
MailchimpSegmentationLifecycle flows
E-commerce
WordPressWooCommerceShopify
MagentoWix
Amazon Seller CentralA+ contentCRO
OrderWiseBrand onboarding
Creative & content
Adobe Creative SuiteCanva
Final Cut ProLogic Pro
Video editingContent strategy
Experience
Five roles, one
Five roles, one
direction of travel.
Mar 2025 to Present
Digital Marketing & E-commerce Specialist
Direct Channel Support Systems Ltd · Birmingham, UK
Own an £80k to 100k annual paid media budget across Google Ads, Microsoft Advertising and Meta in a B2B industrial e-commerce environment, with ROAS, conversion rate and cost per acquisition as the core KPIs, delivering 21x ROAS on Google Ads and 27x on Bing Ads. Lead Meta activity across Advantage+ Catalogue, dynamic remarketing and prospecting. Lead SEO across 2,000+ SKUs, covering on-page content, metadata, structured data and internal linking.
Manage Amazon Seller Central listings (titles, keywords, A+ content and product detail pages) to lift visibility and conversion. Lead the onboarding of new internal brands onto the e-commerce platform, owning brand setup, catalogue structure and digital presence from launch. Plan and run all social channels using AI tools to automate content, scheduling and reporting, manage email through Brevo to segmented lists, and implemented the AI chatbot on our WooCommerce store, together contributing to a 23.9% year-on-year revenue increase in 2025.
Aug to Oct 2024
Freelance Digital Marketing Consultant
Samit Med Cure · Healthcare e-commerce
Built an SEO-optimised WooCommerce platform from scratch showcasing 300+ products with structured metadata and streamlined navigation. Grew organic traffic 20% through keyword strategy and on-page work, integrated secure payment and real-time inventory tracking to cut checkout friction, and lifted customer engagement 15% through segmented Klaviyo campaigns.
Oct 2023 to Jun 2024
Amazon Associate
Amazon · United Kingdom
Warehouse and fulfilment operations for Amazon UK. Unglamorous, and genuinely useful: it is where I learned what actually happens between "add to basket" and a parcel on a doorstep, which changed how I write product pages.
Nov 2021 to Jun 2022
Digital Marketing Executive
Ahinsa Flour Mill Pvt. Ltd. · India
Executed an integrated SEO strategy delivering 35% organic traffic growth and a 15% increase in inbound leads within six months. Ran PPC on Google Ads and Facebook Ads, improving campaign ROI by 25% through continuous bid optimisation and audience refinement. Designed visuals and infographics in Canva for an 18% CTR uplift, grew Mailchimp engagement by 20%, and produced promotional video for social in Final Cut Pro.
Aug to Oct 2021
Social Media Intern
INGLU Global · India
Generated qualified leads daily across LinkedIn, Instagram and Facebook through targeted organic outreach. Built multi-platform content strategies that increased brand engagement by 18%, and managed social calendars and community interaction to build audience loyalty.
Education
Academic roots.
Mar 2026, Present
Associate Member, ACIM
Chartered Institute of Marketing
Professional membership of the UK's chartered body for marketing, recognising demonstrated expertise in digital marketing, brand strategy and commercial impact.
2022 to 2023
MSc International Marketing Management
University of Leeds · United Kingdom
Key modules: marketing communications, marketing strategy, marketing analytics, and digital & interactive marketing. Dissertation on the impact of influencer marketing across culturally diverse settings and strategies for authentic branding.
2018 to 2021
BBA, Bachelor of Business Administration
Prestige Institute of Management and Research, Indore
Business finance, marketing management, business accounting and human resource management. Social Media Coordinator for campus events.
Certifications
Still learning.
Analytics in MarketingChartered Institute of Marketing · Apr 2026
Navigating On-Page & Technical SEOSEMrush Academy · Dec 2024
Google Analytics CertificationGoogle Digital Academy · Nov 2024
Email Marketing CertifiedHubSpot Academy · Apr 2024
SEO CertificationHubSpot Academy · Apr 2024
Mobile Marketing OptimisationCoursera · Sep 2022
Marketing Tools: Social MediaLinkedIn Learning · Aug 2022
Google Analytics for BeginnersGoogle · Mar 2022
Instagram MarketingUdemy · Apr 2020
Basics of Digital MarketingSWAYAM MHRD · Dec 2019