Google Merchant Center Disapproved Products: A Practical Fix Guide
How to investigate price mismatches, stock issues and WooCommerce feed errors.
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Journal
Notes on the work,
Notes on the work,
written as I go.
Marketing strategy, paid media craft and honest writing about building a career in the UK as an international graduate.
Latest articles
September 2026
Google Shopping
E-commerce SEO
B2B E-commerce Product Data: Specifications, Variants and Pack Sizes
Practical checks for specifications, variants, images and selling quantities.
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SEO & AI search
Google AI Search in 2026: SEO, GEO and What to Do Next
A practical look at AI search visibility, newer reporting and the product information worth improving first.
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Paid media
Google Ads Updates: What to Check in September 2026
What the latest measurement and creative updates mean for purchase tracking, testing and commercial decisions.
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AI advertising
ChatGPT Ads in the UK: A Practical E-commerce Guide
UK availability, realistic expectations and a controlled test plan for an emerging advertising channel.
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E-commerce SEO
WooCommerce Product SEO: A Practical Catalogue Checklist
The catalogue checks that matter before rewriting descriptions across hundreds of product pages.
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Conversion optimisation
B2B E-commerce: Better Ordering and Delivery Messages
Lessons from Quick Order and delivery messaging: make the buying task easier to complete and measure it properly.
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Micro-influencers in UK marketing: how small voices drive big results
A 12,000-follower account regularly out-converts one with half a million, and the reason is not a secret, it is arithmetic. Here is how to find them, price them and measure them.
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AI & marketing
Mastering AI tools for content creation
A working method for putting AI through a real content pipeline (research, draft, edit, publish) without flattening your brand voice into mush.
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Study abroad
The ultimate guide for Indian students planning to study in the UK
Choosing a course, funding it, landing, and actually building a life here, written from having done all four.
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Career
Challenges in entry-level employment for international students
An honest look at what makes the first UK job hard for international graduates, and which of those obstacles you can actually do something about.
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Career
Entry-level job tips for international students
Nine tactics that moved the needle on my own UK job search, in the order I would use them again.
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