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Work & results

Campaigns judged on
what they moved.

Paid media, SEO at catalogue scale, e-commerce builds, brand design and video. Every figure below came out of a live account.

21xGoogle Ads ROAS
27xBing ROAS
2,000+SKUs under SEO
300+Listings built
01 / E-commerce↗Direct Channel Quick Order interfaceDirect Channel 02 / Paid media↗Google Ads campaign resultsPaid media results 03 / Website↗Direct Classics websiteDirect Classics

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Direct Channel Support Systems · Website & email marketing

Helping trade customers
get an order over the line.

Industrial orders often start with a list of part numbers and a delivery deadline. My work connects the steps in between: finding products, building a basket, responding to an offer and checking delivery information.

My role Website development, e-commerce user experience, campaign design and email marketing. Tools WordPress, WooCommerce, Brevo and HTML email.

Direct Channel Quick Order page with the Paste a list tab, product code examples and order button
Live website: the bulk-entry screen. Captured September 2026.
01 · Bulk ordering

Turn a parts list into an online order.

Opening a separate product page for every item makes a long materials list harder to order. I built Quick Order to bring product search, quantities and bulk entry onto one page.

Customers can search by name or code, or paste their product codes and quantities. They can then review the selected items and add them to the basket together.

How it works and what I built
  1. Find products using their name or Direct Channel code.
  2. Use “Paste a list” for multi-line orders and repeat purchases.
  3. Review quantities, the subtotal and prices including or excluding VAT.
  4. Add the order to the WooCommerce basket to check delivery costs and proceed to checkout.

Built with: WordPress and WooCommerce, with a dedicated bulk-order interface connected to the product catalogue and basket.

Try Quick Order
Direct Channel Flash Sale showing product photographs, original and sale prices, quantities and Add to basket buttons
Live website: sale products with prices and direct basket actions.
02 · Online promotions

Make the offer easy to act on.

I built the flash-sale experience around the products customers need, with promotional pricing and a direct route to purchase. The sale page also gives email campaigns a consistent destination.

Product codes, original and reduced prices, quantity fields and basket buttons keep the practical details close to the offer.

How the sale connects to the campaign
  1. The campaign introduces selected products and the offer.
  2. Product links take customers straight to an item; the browse-all link opens the sale category.
  3. Customers choose quantities and add products to their basket.
  4. Eligible sale items can also be ordered through Quick Order.

Built with: WooCommerce product categories and sale pricing, connected to Brevo campaign links.

Explore the live sale page
Campaign walkthrough
  1. 01Introduce the offer

    Product-led email with prices and clear shopping links.

  2. 02Open the right page

    Individual product links or the full flash-sale range.

  3. 03Follow up

    A reminder brings the remaining offers back into view.

  4. 04Track the response

    Tagged links identify visits from each campaign.

Campaign structure from my Brevo email work.
03 · Email marketing

Give each email a clear next step.

I designed and managed flash-sale email campaigns in Brevo, formerly Sendinblue. The work covered responsive HTML layouts, product messaging, buying links and follow-up reminders.

Product images and buttons link to relevant shopping pages. Review proof and supporting content help customers assess the offer, while campaign tags make the resulting traffic identifiable.

Inside the campaign build

The email layout combines a branded header, product grid, product-level buttons and a link to the full sale. The grid adapts to smaller screens. Follow-up copy returns to the offer without repeating the entire first message.

Built with: Brevo and responsive HTML email. UTM parameters label campaign links for attribution.

See the campaign destination
Delivery logic
  1. 01Read the order

    Weight, shipping option and product lead times.

  2. 02Check the cutoff

    A live countdown before 1pm, with dispatch wording after it.

  3. 03Allow for working days

    Skip weekends and England and Wales bank holidays.

  4. 04Show the estimate

    Delivery information beside basket and checkout shipping options.

How the custom plugin calculates its message.
04 · Checkout information

Answer “when will it arrive?” before payment.

I developed a custom WooCommerce plugin to put delivery estimates beside the shipping options in the basket and checkout. The aim is to give customers useful timing information while they are deciding whether to order.

The logic considers the 1pm cutoff, heavier and pallet shipments, non-standard products and working days. Store settings allow the rules to be updated as delivery arrangements change.

What sits behind the message

Order weight and product lead times influence the estimate. The countdown and dispatch wording respond to the time of day, and the date calculation allows for weekends and bank holidays.

Built with: A custom WooCommerce delivery ETA plugin with editable settings. The public delivery page below provides shipping context; checkout estimates depend on the basket.

Read the store's delivery information

Part of the wider e-commerce work.

These features sit alongside my paid media campaigns, SEO across 2,000+ SKUs and the store's AI chatbot for first-line queries.

View paid media results Explore the catalogue SEO work
02 · SEO at scale

2,000 SKUs, one
coherent structure.

A large B2B catalogue fails at SEO in predictable ways: thin duplicated descriptions, orphaned categories, missing schema and internal links that go nowhere. The work is unglamorous and it compounds.

On-page content & metadata2,000+ SKUs
Revenue growth contribution23.9% YoY
Organic traffic (Samit Med Cure)20%
Organic traffic (Ahinsa Flour Mill)35%
Screaming FrogSEMrushMoz Pro Structured dataInternal linkingSearch Console
The one I am proudest of

Keyword research, search-intent-led content and a technical clean-up took a competitive informational keyword to position one on Google with no paid support. It still holds.

03 · 2026 · Direct Classics

A classic-car brand,
run without a developer.

A custom WordPress theme for Direct Classics, a classic-car collection and experiences brand in the UK. Cars are a proper content type, carrying their specification, their rebuild story, their build stages and their status, so the business adds a car, writes its history and publishes it without touching code. Enquiry-led throughout: every route in opens a conversation rather than a checkout.

Visit live site What it does
Cars as a content typeSpecification, rebuild story, build stages, status
The WorkshopBuilds in progress, with a running log
Enquiry-led by designEnquiries emailed and recorded in the admin
Four routes in, one enquiry deskRebuild stories, buying, storage and chauffeur work
Set-up that does the boring partCreates the pages and menus, never overwrites your work
No page builder, no build stepCustom theme · no page builder · no build step
The brief

More than a collection of car listings.

The website needed to bring the collection, restoration work and enquiries together. A vehicle's specification is only one part of its story: the history, condition and work behind it need a place too. The custom theme gives those details a consistent structure, while keeping routine publishing in WordPress.

Publishing workflow

One vehicle, a story that keeps growing.

A vehicle record holds its specifications, rebuild story, build stages and status. Workshop updates provide the running log as work progresses. The team can add a car, develop its story and publish updates without editing the theme, with enquiries handled through the same admin.

Content planning

Turning the Volvo 265 GLE into a story.

Alongside the website, I developed restoration-video storyboards and scripts for the Volvo 265 GLE. The opening sequence follows the car from barn discovery through inspection and recovery to the workshop. Shot order, chapter timing, voice-over, on-screen text and sound cues turn workshop footage into a story people can follow.

Watch the Direct Classics films
04 · 2024 · Samit Med Cure

A healthcare store,
built from nothing.

Full WooCommerce platform from an empty database: 300+ optimised listings, Klaviyo email integration, secure payment and real-time inventory, handed over to a team with no developer on staff.

Visit the live site
300+Listed
ProductsEach SEO-optimised
20%Growth
Organic trafficFirst three months
15%Uplift
EngagementVia Klaviyo flows
WooStack
PlatformKlaviyo · secure checkout
05 · 2022 · Ahinsa Flour Mill

12,687 clicks at
₹5.80 each.

A Google Ads campaign for an FMCG manufacturer on a real-world budget. The interesting part was not the click volume. It was holding the cost per click down while scaling it.

Impressions
137,000
Clicks
12,687
Ad spend
₹73,000
Cost per click
₹5.80
Organic traffic
+35%
PPC ROI
+25%
06 · Creative

Brand visuals that
lifted CTR by 18%.

Instagram posts and marketing visuals for Ahinsa Flour Mill in Adobe Illustrator and Photoshop. Clean, legible at thumbnail size, and consistent enough to be recognised in a feed.

07 · Video

Short-form, start
to finish.

Concept, shoot, cut and publish, Final Cut Pro for picture, Logic Pro for sound. Below: brand work, then the meme-format campus campaigns that taught me how fast attention actually moves.

08 · Outside the day job

The campaign where
I was the product.

Badal Gaya single artwork
Original Hindi single · Spotify · YouTube

Badal Gaya

Written, composed and produced by me. Releasing it meant doing every job at once: artwork, video, distribution, platform metadata, launch timing, the lot. It taught me more about audience building and algorithms than any course, because there was nobody else to hand it to.

Listen Spotify Instagram
Available for new projects

Let's build something
worth measuring.

Paid media, SEO or a full e-commerce growth plan. Tell me what you are trying to move and I will tell you honestly whether I can move it.

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