Digital Marketing & E-commerce Specialist · ACIM · Birmingham, UK

Turning brands intogrowth machines.

Digital Marketing & E-commerce Specialist specialising in paid media, SEO, AI-powered automation and e-commerce, based in Birmingham, UK.

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31.7xGoogle Ads ROAS
23.9%YoY Revenue Growth
£100kAd Budget Managed
ACIMCIM Member
Vaibhav Rawat
Vaibhav Rawat
Digital Marketing & E-commerce Specialist · ACIM
LocationBirmingham, UK
MembershipAssociate Member (ACIM)
EducationMSc, Univ. of Leeds
AvailableFor New Projects
Available for New Projects
Vaibhav Rawat
ACIM
Chartered Institute of Marketing
About Me

Based in Birmingham, UK.

I'm a Digital Marketing & E-commerce Specialist and CIM Associate Member (ACIM) originally from Madhya Pradesh, India. Now based in Birmingham, UK. With an MSc from the University of Leeds, I manage up to £100k in annual paid media, lead SEO across 2,000+ SKUs, and helped drive a 23.9% revenue increase in 2025 at Direct Channel Support Systems.

I help ambitious UK businesses grow through data-led paid media, SEO, and e-commerce strategy.

Based InBirmingham, UK
Originally FromMadhya Pradesh, India
Current RoleDigital Marketing & E-commerce Specialist
CIM MembershipAssociate (ACIM) · 2026
Full Story How I Got Here
Portfolio & Results

Campaigns that moved the needle.

See All Work
2025 · Direct Channel UK

£100k Paid Media: 31.7x and 47.8x ROAS

Full ownership of Google Ads, Microsoft Advertising, and Meta Ads in a B2B e-commerce environment. Continuous bid optimisation and Advantage+ Catalogue delivering industry-leading returns.

31.7x Google · 47.8x Bing ROAS
2025 · Direct Channel UK

SEO Across 2,000+ SKUs

End-to-end SEO covering on-page content, metadata, structured data and internal linking at catalogue scale. Consistent ranking improvements contributing to 23.9% revenue growth.

↑ 23.9% YoY Revenue
2024 · Samit Med Cure

WooCommerce Platform Build

Built a full healthcare e-commerce platform from zero, with 300+ optimised listings, Klaviyo email integration, secure payment, and SEO architecture. Organic traffic up 20% in two months.

↑ 20% Organic Traffic
2022 · Ahinsa Flour Mill

Google Ads: 12,687 Clicks at ₹5.80 CPC

Managed a Google Ads campaign generating 137k impressions and 12,687 clicks at an efficient CPC. Combined with integrated SEO strategy: 35% traffic growth and 25% ROI improvement.

↑ 35% Traffic · ↑ 25% ROI
What I Offer

Services for ambitious brands.

📈

Paid Media & PPC

Google Ads, Microsoft Advertising and Meta Ads. Full campaign management from strategy to creative. Up to £100k budgets. ROAS, CPA, and conversion rate as core KPIs.

🔍

SEO & Technical SEO

On-page, metadata, structured data and internal linking, supported by Screaming Frog, SEMrush, and Moz Pro. Proven across 2,000+ SKUs.

🤖

AI-Powered Marketing

AI chatbot implementation, social media automation and workflow tools, scaling content and customer interaction without scaling headcount.

📊

Analytics & Reporting

GA4, Search Console, Tableau, Looker Studio. Clear dashboards that turn data into decisions and decisions into revenue.

🛒

E-Commerce Marketing

WooCommerce, Shopify, Magento and Amazon Seller Central. Catalogue optimisation, A+ content, CRO, and checkout improvement.

✉️

Email & CRM Marketing

Bravo, HubSpot, Klaviyo and Mailchimp. Segmented campaigns, automated flows and retention strategies that drive repeat purchase.

Recent Writing

Insights worth reading.

Google Ads Case Study: 21x ROAS for a B2B E-commerce Brand | Vaibhav Rawat
Uncategorized

Rebuilding Google Ads from the ground up A 6-month growth story.

  Case Study  ·  Paid Media  ·  2024 to 2025 Rebuilding Google Ads from the ground up: a 6-month growth story. How…

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International students facing entry-level job challenges
Uncategorized

Entry-Level Job Challenges for International Students: Tips to Overcome Them

In today’s competitive job market, international students face unique challenges in securing entry-level jobs. From visa requirements to adapting to local work…

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International students facing entry-level job challenges, showcasing networking and resume strategies.
Uncategorized

Challenges in Entry-Level Employment: A Growing Concern for International Students

The transition from academia to professional life has always been a challenging phase for graduates. However, recent trends in the job market…

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Client Testimonials

What clients say.

★★★★★
Vaibhav's digital marketing strategies significantly boosted our healthcare brand awareness. His SEO expertise and WooCommerce execution were exactly what we needed.
Ashish
Director, Samit Med Cure
★★★★★
Working with Vaibhav transformed our online presence. His content and SEO skills helped us scale our business in ways we hadn't imagined.
Sachit Jain
Director, Ahinsa Flour Mill
★★★★★
Vaibhav has an excellent grasp of digital marketing. He improved our branding and sales strategy considerably within a very short timeframe.
Pankaj Gupta
Director, Krishna Stainless India
Let's Connect

Ready to build something remarkable?

Based in Birmingham, UK. Let's talk about what's possible.

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