Digital Marketing & E-commerce Specialist · ACIM · Birmingham, UK

Turning brands intogrowth machines.

Digital Marketing & E-commerce Specialist specialising in paid media, SEO, AI-powered automation and e-commerce, based in Birmingham, UK.

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21xGoogle Ads ROAS
23.9%YoY Revenue Growth
£100kAd Budget Managed
ACIMCIM Member
Vaibhav Rawat
Vaibhav Rawat
Digital Marketing & E-commerce Specialist · ACIM
LocationBirmingham, UK
MembershipAssociate Member (ACIM)
EducationMSc, Univ. of Leeds
AvailableBirmingham, UK
Available for New Projects
Vaibhav Rawat
ACIM
Chartered Institute of Marketing
About Me

Based in Birmingham, UK.

I'm a Digital Marketing & E-commerce Specialist and CIM Associate Member (ACIM) originally from Madhya Pradesh, India. Now based in Birmingham, UK. With an MSc from the University of Leeds, I manage £80k–100k in annual paid media, lead SEO across 2,000+ SKUs, and helped drive a 23.9% revenue increase in 2025 at Direct Channel Support Systems.

I help ambitious UK businesses grow through data-led paid media, SEO, and e-commerce strategy.

Based InBirmingham, UK
LocationBirmingham, UK
Current RoleDigital Marketing & E-commerce Specialist
CIM MembershipAssociate (ACIM) · 2026
Full Story How I Got Here
Portfolio & Results

Campaigns that moved the needle.

See All Work
2025 · Direct Channel UK

£100k Paid Media: 21x and 27x ROAS

Full ownership of Google Ads, Microsoft Advertising, and Meta Ads in a B2B e-commerce environment. Continuous bid optimisation and Advantage+ Catalogue delivering industry-leading returns.

21x Google · 27x Bing ROAS
2025 · Direct Channel UK

SEO Across 2,000+ SKUs

End-to-end SEO covering on-page content, metadata, structured data and internal linking at catalogue scale. Consistent ranking improvements contributing to 23.9% revenue growth.

↑ 23.9% YoY Revenue
2024 · Samit Med Cure

WooCommerce Platform Build

Built a full healthcare e-commerce platform from zero, with 300+ optimised listings, Klaviyo email integration, secure payment, and SEO architecture. Organic traffic up 20% in two months.

↑ 20% Organic Traffic
2022 · Ahinsa Flour Mill

Google Ads: 12,687 Clicks at ₹5.80 CPC

Managed a Google Ads campaign generating 137k impressions and 12,687 clicks at an efficient CPC. Combined with integrated SEO strategy: 35% traffic growth and 25% ROI improvement.

↑ 35% Traffic · ↑ 25% ROI
What I Offer

Services for ambitious brands.

📈

Paid Media & PPC

Google Ads, Microsoft Advertising and Meta Ads. Full campaign management from strategy to creative. Up to £100k budgets. ROAS, CPA, and conversion rate as core KPIs.

🔍

SEO & Technical SEO

On-page, metadata, structured data and internal linking, supported by Screaming Frog, SEMrush, and Moz Pro. Proven across 2,000+ SKUs.

🤖

AI-Powered Marketing

AI chatbot implementation, social media automation and workflow tools, scaling content and customer interaction without scaling headcount.

📊

Analytics & Reporting

GA4, Search Console, Tableau, Looker Studio. Clear dashboards that turn data into decisions and decisions into revenue.

🛒

E-Commerce Marketing

WooCommerce, Shopify, Magento and Amazon Seller Central. Catalogue optimisation, A+ content, CRO, and checkout improvement.

✉️

Email & CRM Marketing

Bravo, HubSpot, Klaviyo and Mailchimp. Segmented campaigns, automated flows and retention strategies that drive repeat purchase.

Recent Writing

Insights worth reading.

Google Ads Case Study: 21x ROAS for a B2B E-commerce Brand | Vaibhav Rawat
Uncategorized

Rebuilding Google Ads from the ground up A 6-month growth story.

  Case Study  ·  Paid Media  ·  2024 to 2025 Rebuilding Google Ads from the ground up: a 6-month growth story. How…

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International students facing entry-level job challenges
Uncategorized

Entry-Level Job Challenges for International Students: Tips to Overcome Them

In today’s competitive job market, international students face unique challenges in securing entry-level jobs. From visa requirements to adapting to local work…

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International students facing entry-level job challenges, showcasing networking and resume strategies.
Uncategorized

Challenges in Entry-Level Employment: A Growing Concern for International Students

The transition from academia to professional life has always been a challenging phase for graduates. However, recent trends in the job market…

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Client Testimonials

What clients say.

★★★★★
Vaibhav's digital marketing strategies significantly boosted our healthcare brand awareness. His SEO expertise and WooCommerce execution were exactly what we needed.
Ashish
Director, Samit Med Cure
★★★★★
Working with Vaibhav transformed our online presence. His content and SEO skills helped us scale our business in ways we hadn't imagined.
Sachit Jain
Director, Ahinsa Flour Mill
★★★★★
Vaibhav has an excellent grasp of digital marketing. He improved our branding and sales strategy considerably within a very short timeframe.
Pankaj Gupta
Director, Krishna Stainless India
Let's Connect

Ready to build something remarkable?

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