I am a Digital Marketing & E-commerce Specialist running paid media, SEO and AI-assisted automation for B2B and consumer brands, measured in ROAS, not impressions.
E-commerce · Recent projectDirect Classics
Everything below comes out of live accounts at Direct Channel Support Systems Ltd, a B2B industrial e-commerce business, not a demo environment.
I hold an MSc in International Marketing Management from the University of Leeds and I am an Associate Member of the Chartered Institute of Marketing. Day to day I own a £80k to 100k paid media budget, lead SEO across a 2,000-SKU catalogue, run Amazon Seller Central, lead the onboarding of new internal brands onto the e-commerce platform, and built the AI chatbot that now handles first-line queries on our WooCommerce store.
Before the UK, I ran growth for an FMCG manufacturer in India and built a healthcare e-commerce platform from an empty database. The through-line is the same: find the constraint, instrument it, then move it.
A custom WordPress theme for Direct Classics, with vehicle specifications, rebuild stories, workshop updates and enquiries managed from one place.
Full ownership of Search, Shopping, Performance Max, Meta and Bing in a B2B industrial catalogue. Bid strategy, negative-keyword hygiene, audience layering and creative testing on a weekly cadence.
Keyword research and intent-matched content took a competitive informational term to the top of page one, and kept it there.
137k impressions on an FMCG budget, held at an efficient cost per click through continuous negative-keyword work.
WooCommerce platform, 300+ SEO-optimised listings, Klaviyo flows, secure checkout and live inventory, designed so a small team could run it without a developer on call.
Most engagements start with one of these and grow into two or three. I would rather do a narrow thing well than a wide thing adequately.
Google, Microsoft and Meta. Structure, bidding, feed health and creative testing, reported on ROAS, CPA and contribution, never on impressions. Budgets up to £100k a year.
On-page, metadata, structured data, internal linking and crawl health at catalogue scale, audited with Screaming Frog, SEMrush and Moz Pro. Proven across 2,000+ SKUs.
Chatbots that deflect first-line support, social scheduling that runs itself and content pipelines that keep a house voice. Built to save hours, not to look clever.
GA4, Search Console, Tableau and Looker Studio wired into one view, so the weekly meeting argues about decisions instead of about whose number is right.
WordPress, WooCommerce, Shopify, Magento and Amazon Seller Central. Listing optimisation, A+ content, catalogue structure, onboarding new brands from launch, and the unglamorous checkout fixes that pay for themselves.
Brevo, HubSpot, Klaviyo and Mailchimp. Segmentation, lifecycle flows and win-back sequences that turn a one-time buyer into a repeat one.
Vaibhav's digital marketing strategies significantly boosted our healthcare brand awareness. His SEO expertise and WooCommerce execution were exactly what we needed.
Working with Vaibhav transformed our online presence. His content and SEO skills helped us scale our business in ways we hadn't imagined.
Vaibhav has an excellent grasp of digital marketing. He improved our branding and sales strategy considerably within a very short timeframe.
Why a 12,000-follower account can out-convert one with half a million, and how to actually run the campaign.
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A working method for putting AI through a real content pipeline without flattening your brand voice.
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Nine tactics that moved the needle on my own UK job search, in the order I would use them again.
ReadPaid media, SEO or a full e-commerce growth plan. Tell me what you are trying to move and I will tell you honestly whether I can move it.