Vaibhav Rawat
I am a Digital Marketing & E-commerce Specialist running paid media, SEO and AI-assisted automation for B2B and consumer brands, measured in ROAS, not impressions.
Return on ad spend
E-commerce · WooCommerceDirect Channel Support Systems
Watch Direct Classics films
Everything below comes out of live accounts at Direct Channel Support Systems Ltd, a B2B industrial e-commerce business, not a demo environment.
A custom WordPress theme for Direct Classics, with vehicle specifications, rebuild stories, workshop updates and enquiries managed from one place. The work also included storyboards and scripts for the Volvo 265 GLE restoration series.
Quick Order with bulk product-code entry, flash-sale experiences and Brevo email campaigns. A custom delivery plugin brings estimates and cutoff messages into the WooCommerce basket and checkout, helping customers plan their order.
Full ownership of Search, Shopping, Performance Max, Meta and Bing in a B2B industrial catalogue. Bid strategy, negative-keyword hygiene, audience layering and creative testing on a weekly cadence.
Keyword research and intent-matched content took a competitive informational term to the top of page one, and kept it there.
137k impressions on an FMCG budget, held at an efficient cost per click through continuous negative-keyword work.
WooCommerce platform, 300+ SEO-optimised listings, Klaviyo flows, secure checkout and live inventory, designed so a small team could run it without a developer on call.
I hold an MSc in International Marketing Management from the University of Leeds and I am an Associate Member of the Chartered Institute of Marketing. Day to day I own a £80k to 100k paid media budget, lead SEO across a 2,000-SKU catalogue, run Amazon Seller Central, lead the onboarding of new internal brands onto the e-commerce platform, and built the AI chatbot that now handles first-line queries on our WooCommerce store.
Before the UK, I ran growth for an FMCG manufacturer in India and built a healthcare e-commerce platform from an empty database. The through-line is the same: find the constraint, instrument it, then move it.
Most engagements start with one of these and grow into two or three. I would rather do a narrow thing well than a wide thing adequately.
Google, Microsoft and Meta. Structure, bidding, feed health and creative testing, reported on ROAS, CPA and contribution, never on impressions. Budgets up to £100k a year.
On-page, metadata, structured data, internal linking and crawl health at catalogue scale, audited with Screaming Frog, SEMrush and Moz Pro. Proven across 2,000+ SKUs.
Chatbots that deflect first-line support, social scheduling that runs itself and content pipelines that keep a house voice. Built to save hours, not to look clever.
GA4, Search Console, Tableau and Looker Studio wired into one view, so the weekly meeting argues about decisions instead of about whose number is right.
WordPress, WooCommerce, Shopify, Magento and Amazon Seller Central. Listing optimisation, A+ content, catalogue structure, onboarding new brands from launch, and the unglamorous checkout fixes that pay for themselves.
Brevo, HubSpot, Klaviyo and Mailchimp. Segmentation, lifecycle flows and win-back sequences that turn a one-time buyer into a repeat one.
A practical look at AI search visibility, newer reporting and the product information worth improving first.
Read the article
What the latest measurement and creative updates mean for purchase tracking, testing and commercial decisions.
Read the article
UK availability, realistic expectations and a controlled test plan for an emerging advertising channel.
Read the articlePaid media, SEO or a full e-commerce growth plan. Tell me what you are trying to move and I will tell you honestly whether I can move it.